PROMOTING COMPETITIVENESS OF THE MEMBERS
01. MARKET DEVELOPMENT
02. KNOWING THE CONSUMER
03. TECHNOLOGICAL AND NON-TECHNOLOGICAL INNOVATION
We identify the best sources of financing in each case.
We promote non-technological innovation as a lever for competitiveness.
04. ATTRACTION AND DEVELOPMENT OF TALENT
With this vision, we work to improve the sector’s attractiveness and therefore enhance access to the talent that companies need to have if they are to address challenges such as market development, sustainability and digitalisation.
We enhance the professional nature of the teams in our member companies with specialised training initiatives and through learning from each other and promoting the best sector practices.