FOODERS
Product innovation processes based on understanding the consumers
It makes things easier for companies wanting to launch new products or improve current ones, allowing them to do so through a process based on knowledge of the consumers, learning about interaction methodologies in a cooperative manner. The objective is to build an innovation process that addresses decision-making based on market data, thus reducing failure rates in the launch of new products. The project is divided into three phases in which the companies cooperate and learn both from their own experience and from that of the other participants.
- Definition of a process of interaction with the consumer
- Pilot project in each company
- Evaluation and standardisation of tools
PARTICIPANTS
RESULTS
These are some of the launches we have collaborated on through the Fooders project
NATUR ALL
We identified the target audience and their consumption habits, possible organoleptic improvements, as well as consumer perception of the value proposition.
LA GULA DEL NORTE
We identified the most attractive range for consumers, possible organoleptic improvements, the most suitable formats, as well as times and places of consumption.
FORTALEZA
We identified the target audience and their consumption habits, possible organoleptic improvements and we analysed the way the capsules work in different coffee machine models to detect improvements in their design.
NATUR ALL
We identified the target audience and their consumption habits, possible organoleptic improvements, as well as consumer perception of the value proposition.
LA GULA DEL NORTE
We identified the most attractive range for consumers, possible organoleptic improvements, the most suitable formats, as well as times and places of consumption.
FORTALEZA
We identified the target audience and their consumption habits, possible organoleptic improvements and we analysed the way the capsules work in different coffee machine models to detect improvements in their design.
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